Targeted geo-mobile coupons, passive location-based networking, and TV on the Internet are among the eight emerging media trends that Mashable thinks you need to know about. The report cites building momentum behind a handful of off shoots that could lead to their eventual mainstream success. Mashable’s Shane Snow draws parallels between these trends and similar events that sparked Pinterest to number 3 in social networks and allowed Foursquare to corner the geo market.
In addition to the aforementioned three, the list is filled out by audio watermarking, motion tracking and facial recognition for intention data, automatic social media-activated discounts, brands building publications and entertainment channels, and mobile, immersive reality.
To view the list, click here.
Of those mentioned on the list, brand building publications and entertainment channels jumps to the forefront. Snow uses popular energy drink company Red Bull as an example of how corporations are slowly, but surely, creating their own outlets:
Red Bull’s homepage, for example, looks like an action-sports news site. The company pumps out professional-grade news articles, feature stories and videos each day, pushing them to social marketing channels such as Facebook and Twitter. This fuels the company’s social media accounts with content and points followers back to Red Bull’s site, rather than elsewhere on the Internet.
And it’s not just Red Bull. Big brands are leveraging their place in the market by becoming the outlet that they once coveted, giving them further opportunity to control the message. Frankly, I think it’s pretty brilliant. If you’ll allow me a metaphor, instead of waiting around to be invited to the party, companies are throwing one of their own.
What we’re seeing here is the evolution of corporate blogging. Companies are learning that they’re the masters of their brand’s destiny, so why apologize by hiding your blog in the corner of a toolbar? Instead, put its functionality front and center, populating it with the content you want to be attached to. At its heart, it’s thought leadership 101, but with no pitches or follow up calls. Of course, content will remain king, but as long as readers find enough valuable in what is filling those pages, brands may have found a way to cut out even the most sophisticated third party outlets.