2012 was a year of experimentation. Brands tried new ways to engage their customers, mostly in the form of aggressive content creation and social campaigns. Journalists attempted to solidify their places in the digital world and the media conversation moved on a dime as one very influential scripted show seemed to incite a Murrow-esque resurgence of confrontational reporting.
So what stories rose above the rest? Here were our five most-read blog posts of 2012:
We’ve all seen our fair share of hack jobs trying to infiltrate the Google algorithm. But Google’s “Penguin” finally rewarded quality over quantity when it comes to content marketing.
PR pros’ embraced infographics much the same way Jason Segal’s character Marshall on How I Met Your Mother expressed his affinity for charts, and John Roderick saw the writing on the wall all the way back in the waning weeks of December 2011.
Aaron Sorkin’s latest drama, The Newsroom, and fictional news anchor Will McAvoy made plenty of noise when it hit the airwaves in June. But did life imitate art when, just days after the show took on deregulation on Wall Street, Sanford Weill charged the 1999 repeal of Glass-Steagall as the impetus for the Great Recession?
Digital music has never been bigger, but the great band logos of all time live on. So what does this mean for their overall brand? And is there something to be gaining by dealing in the currency of nostalgia?
Seemingly overnight, journalists on Twitter had a new toy: Sulia. The cumbersome platform that allowed journalists to tweet longer also confused readers to no end. Why did writers use this? What was the point? And did they get paid for it? Brian Erni tackled those questions and more in our most popular post of 2012.